Brandnesia™
Brandnesia™
Brandnesia™
It's limiting your growth.
The QUESTION IS: HOW MUCH?
It’s limiting your growth.
The QUESTION IS:
HOW MUCH?
It’s limiting your growth.
The QUESTION IS: HOW MUCH?
GET YOUR BRAND MEMORABiLITY SCORE
What the heck is Brandnesia?
What the heck is Brandnesia?
What the heck is Brandnesia?
Brandnesia™ is the natural tendency for people to forget brands, unless they’re intentionally built to be memorable.
It’s not just a clever catchphrase. It’s a well-documented reality of how human memory works, with very real-world implications.
84%
of the time
B2B buyers choose
known brands3%
chance of selection vs memorable brands.
Unknown or forgotten brands have a
83%
of consumers cannot recall the brand from an ad they saw within the las 24 hours.
85%
of ads fail to create an
enduring memory or
commercial impact.
60%
less likely to drive a sale.
Ads for unknown or
forgotten brands are
Brandnesia rarely looks like a marketing problem.
Brandnesia rarely looks like a marketing problem.
It looks like…
It looks like…
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased DependenceIncreased DependenceIncreased Dependence
Stalled Growth
No BuzzNo BuzzNo Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
Stalled Growth
No Buzz
Slowed Distribution
Outpaced in Category
Increased Dependence
STEP 1
STEP 1
GET YOUR BRAND
MEMORABILITY SCORE™
GET YOUR BRAND
MEMORABILITY SCORE™
See how much your brand falls victim to Brandnesia™
Our complimentary Brand Memorability Score™ is a high-level assessment of your brand’s ability to stick in people’s minds – highlighting what’s building memory, what’s hurting it, and where opportunity lies.
How it works:
Every assessment uses SRH's proprietary Memorability C.O.D.E.™ You'll see not just how your brand is impacted by Brandnesia but also how you stack up versus category averages and leaders.
See how your brand performs against Brandnesia™
Our complimentary Brand Memorability Score™ is a fast, expert assessment of your brand’s ability to stick in people’s minds – highlighting what’s helping memory, what’s hurting it, and where opportunity lies.
How it works:
Every assessment is scored using SRH’s proprietary
Memorability C.O.D.E.™ framework and informed by a cursory scan of public-facing ads, brand videos, social content, and website + search-visibility data. Results delivered in less than 48 hours.
Let’s Get Started
STEP 2
STEP 2
TURN YOUR SCORE INTO A GROWTH STRATEGY
TURN YOUR SCORE INTO A GROWTH STRATEGY
Knowing Brandnesia is holding you back is only the beginning.
For those ready to do something about it, Brandnesia Bootcamp is a deeper dive engagement focused on:
Further diagnosing your biggest barriers to memorability.
Prioritizing the highest-impact opportunities.
Building a clear and practical roadmap to fight forgeability using the Memorability C.O.D.E. framework.
The outcome isn’t another strategy deck. It’s a custom blueprint for you to justify and build a more memorable brand – and the demand and growth that follows.
Knowing Brandnesia is holding you back is only the beginning.
For those ready to do something about it, Brandnesia Bootcamp is a deeper dive engagement focused on:
Further diagnosing your biggest barriers to memorability.
Prioritizing the highest-impact opportunities.
Building a clear and practical roadmap to fight forgeability using the Memorability C.O.D.E. framework.
The outcome isn’t another strategy deck. It’s a custom blueprint for you to justify and build a more memorable brand – and the demand and growth that follows.
START BEATING BRANDNESIA
It’s not personal.
It’s biological.
It’s not personal.
It’s biological.
Every second we’re bombarded with anywhere between 11 million to 1 billion bits of sensory information. The brain responds the only way it can: It filters and forgets. More and more as the barrage of brands in our lives intensifies.
Just as structural engineers contend with gravity and economists contend with inflation, every brand and business builder must contend with Brandnesia.
That’s why we start with memorability.
GET YOUR BRAND MEMORABiLITY SCORE
Why
memory
wins.
Why
memory
wins.
Memorability isn’t a branding exercise.
It’s a growth strategy.
When buying moments arrive, people start with brands they already know. It's a proven fact!
So when your brand disappears from memory, demand and sustainable growth disappears with it.
Memory
Drives
Demand.
Memory
Drives
Demand.
Demand
Drives
Growth.
Demand
Drives
Growth.
Good news!
Brand
memorability
isn’t magic.
75 years of neuroscience and 25 years of marketing science have shown:
We can measure it.
Build it. Hack it.
GET YOUR BRAND MEMORABiLITY SCORE
Your customers will forget
a million things tomorrow.
Your customers will forget
a million things tomorrow.
Let’s make sure one of them isn’t your brand.
Let’s make sure one of them isn’t your brand.
GET YOUR BRAND
MEMORABILITY SCORE TODAY
GET YOUR BRAND
MEMORABILITY SCORE TODAY
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