A full-service creative & media agency

A full-service
creative & media agency

A full-service
creative & media agency

What is Brandnesia

What is Brandnesia

About Brandnesia Bootcamp

About Brandnesia Bootcamp

Brandnesia™

Brandnesia™

Brandnesia™

It's limiting your growth.
The QUESTION IS: HOW MUCH?

It’s limiting your growth.
The QUESTION IS:
HOW MUCH?

It’s limiting your growth.
The QUESTION IS: HOW MUCH?

GET YOUR BRAND MEMORABiLITY SCORE

What the heck is Brandnesia?

What the heck is Brandnesia?

What the heck is Brandnesia?

Brandnesia™ is the natural tendency for people to forget brands, unless they’re intentionally built to be memorable.

It’s not just a clever catchphrase. It’s a well-documented reality of how human memory works, with very real-world implications.

  • 84%

    of the time

    B2B buyers choose
    known brands

  • 3%

    chance of selection vs memorable brands.

    Unknown or forgotten brands have a

  • 83%

    of consumers cannot recall the brand from an ad they saw within the las 24 hours.

  • 85%

    of ads fail to create an

    enduring memory or

    commercial impact.

  • 60%

    less likely to drive a sale.

    Ads for unknown or

    forgotten brands are

More than a marketing problem, Brandnesia sabotages sales, erodes margins, slows distribution, deepens promotion dependency, and ultimately limits growth.

More than a marketing problem, Brandnesia sabotages sales, erodes margins, slows distribution, deepens promotion dependency, and ultimately limits growth.

More than a marketing problem, Brandnesia sabotages sales, erodes margins, slows distribution, deepens promotion dependency, and ultimately limits growth.

STEP 1

STEP 1

GET YOUR BRAND

MEMORABILITY SCORE™

GET YOUR BRAND

MEMORABILITY SCORE™

See how much your brand falls victim to Brandnesia™

Our complimentary Brand Memorability Score™ is a high-level assessment of your brand’s ability to stick in people’s minds – highlighting what’s building memory, what’s hurting it, and where opportunity lies.

How it works:

Every assessment uses SRH's proprietary Memorability C.O.D.E.™ You'll see not just how your brand is impacted by Brandnesia but also how you stack up versus category averages and leaders.

See how your brand performs against Brandnesia™

Our complimentary Brand Memorability Score™ is a fast, expert assessment of your brand’s ability to stick in people’s minds – highlighting what’s helping memory, what’s hurting it, and where opportunity lies.

How it works:

Every assessment is scored using SRH’s proprietary
Memorability C.O.D.E.™ framework and informed by a cursory scan of public-facing ads, brand videos, social content, and website + search-visibility data. Results delivered in less than 48 hours.

Let’s Get Started

STEP 2

STEP 2

TURN YOUR SCORE INTO A GROWTH STRATEGY

TURN YOUR SCORE INTO A GROWTH STRATEGY

Knowing Brandnesia is holding you back is only the beginning.

For those ready to do something about it, Brandnesia Bootcamp is a deeper dive engagement focused on:


Further diagnosing your biggest barriers to memorability.


Prioritizing the highest-impact opportunities.


Building a clear and practical roadmap to fight forgettability using the Memorability C.O.D.E. framework.

The outcome isn’t another strategy deck. It’s a custom blueprint for you to justify and build a more memorable brand – and the demand and growth that follows.

START BEATING BRANDNESIA

It’s not personal.

It’s biological.

It’s not personal.

It’s biological.

Every second we’re bombarded with anywhere between 11 million to 1 billion bits of sensory information. The brain responds the only way it can: It filters and forgets. More and more as the barrage of brands in our lives intensifies.


Just as structural engineers contend with gravity and economists contend with inflation, every brand and business builder must contend with Brandnesia.


That’s why we start with memorability.

GET YOUR BRAND MEMORABiLITY SCORE

Why

memory

wins.

Why

memory

wins.

Memorability isn’t a branding exercise.

It’s a growth strategy.


When buying moments arrive, people start with brands they already know.  It's a proven fact!


So when your brand disappears from memory, demand and sustainable growth disappears with it.

Memory

Drives

Demand.

Memory

Drives

Demand.

Demand
Drives
Growth.

Demand
Drives
Growth.

Good news!

Brand

memorability

isn’t magic.

75 years of neuroscience and 25 years of marketing science have shown:

We can measure it.

Build it. Hack it.

GET YOUR BRAND MEMORABiLITY SCORE

Your customers will forget

a million things tomorrow.

Your customers will forget

a million things tomorrow.

Let’s make sure your brand isn’t one of them.

Let’s make sure your brand isn’t one of them.

GET YOUR BRAND

MEMORABILITY SCORE TODAY

GET YOUR BRAND

MEMORABILITY SCORE TODAY